Why Photographers Need More Than Pixieset: Creating A Website That Gets Found On Google + Actually Books Clients
- Holly Michelle
- 32 minutes ago
- 3 min read
As a photographer, your website should do more than just display pretty images...it should capture your style, personality, and vibe in a way that attracts the right clients. A strong photography website doesn’t just showcase your portfolio; it sells your artistry before you even pick up the camera.
If you’re relying on generic gallery apps like Pixieset or basic templates, you’re blending into a sea of other photographers. The truth is, clients don’t just book based on price... they book based on connection. Your website is your chance to create that connection.
Let’s break down the strategies that help photographers build websites that stand out, get found on Google, and convert dream clients.
Why Your Website Is Just as Important As Your Social Media
Instagram gets you noticed, but it’s your website that seals the deal. Social media is borrowed space and you don’t control it... and algorithms can hide your work. A website is your professional home base where clients can experience your brand without distraction, learn about your services, and easily take the next step to book.
Plus your website pulls in traffic WITHOUT the need of social media traffic... lets break it down:
Key Website Strategies for Photographers
Here are the elements that turn a photography website into a client-booking machine:
1. Location Pages to Capture Local Clients
Photography is one of the most location-driven industries. Clients aren’t just searching “wedding photographer"...they’re searching more specific than that:
“Charlotte wedding photographer”
“Greensboro family photos”
“Engagement photography in Asheville”
Creating dedicated location pages gives you the chance to show up in searches for every area you serve. Think of them like mini landing pages optimized for each city or type of session. Not only does this improve your SEO, but it also builds trust by showing clients that you know their area.
At HM Digital Design, we specialize in crafting location page strategies for photographers that boost Google rankings and expand client reach.
2. A Portfolio That Sells Your Vibe
Your portfolio should be more than a gallery... it should be a curated story of your style. Instead of overwhelming visitors with endless photos, a well-structured portfolio highlights your best work, organized by category (weddings, portraits, branding, etc.), while reinforcing your unique editing style and personality.
This is where many photographers lose their edge by sticking with cookie-cutter templates from gallery apps. Your vibe deserves better than blending in.
3. Branded Website Design (Not Templates)
Templates can make your site look like every other photographer’s. A custom-designed site reflects your brand colors, fonts, and energy. whether that’s moody and romantic, light and airy, or bold and editorial. When your website looks and feels like you, the clients who love your style instantly know they’ve found the right fit.
4. The Best of Both Worlds: Client Galleries + Custom Site
You don’t have to give up gallery platforms like Pixieset.... they’re great for delivering images. But your main website should be the star of the show. With a custom build, we can seamlessly link your client galleries directly into your site, giving you the best of both worlds: a professional, branded website that sells your services plus the convenience of gallery delivery tools your clients already love.
5. Mobile Optimization
Most people will view your photography site on their phone. A mobile-friendly design ensures that your portfolio loads quickly, your images look stunning, and clients can easily inquire without frustration. Most templates or pre-made websites that come with your gallery sharing platforms don't always have the best mobile sites or they aren't very customizable.
How HM Digital Design Helps Photographers
At HM Digital Design, we go beyond cookie-cutter templates. We create websites that reflect your style, vibe, and artistry while also being powerful tools for client growth.
And no, we don't use AI generated designs. (Learn how AI content actaully HURTS your website performance.)
We specialize in:
SEO-optimized location pages to expand your reach
Custom portfolio design that showcases your unique aesthetic
Seamless client gallery integration (Pixieset, Pic-Time, etc.)
Mobile-friendly layouts that keep potential clients engaged
Ready to Attract Your Dream Clients?
Your photography website should feel like an extension of your art, not a cookie-cutter template. With the right design and strategy, your website becomes a space that sells your vibe, builds trust, and helps clients feel confident booking with you.
Let’s create a photography website that captures your style, connects with your ideal clients, and grows your business.
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