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What Is Website Indexing? (And Why It Matters for Your Business)
If you’ve ever wondered how your website actually shows up on search engines like Google and Bing...it all comes down to one key process: website indexing.
Without indexing, your website is essentially invisible online… no matter how beautiful or strategic your design is.
Let’s break it down in a simple, clear way so you understand what’s happening behind the scenes and why it matters for your business growth.
Holly Michelle
6 hours ago3 min read


What Is a CTA? (And Why a Strategic One Can Make or Break Your Website)
You can have a beautiful website. You can even have traffic coming in. But if your visitors aren’t taking action… something is missing. And most of the time, that “something” is your CTA (your Call to Action)
Holly Michelle
3 days ago2 min read


What Is a Sitemap? (And How It Impacts Your SEO & Traffic)
When most people think about their website, they think about how it looks.
But what actually determines whether your website gets seen (especially on search engines) is how it’s structured behind the scenes.
And one of the most important pieces of that structure is your sitemap.
If your website isn’t bringing in traffic or showing up where it should on Google, this could be a missing link!
Holly Michelle
3 days ago3 min read


What Is a 302 Redirect? (And When It’s Used on a Website)
If you manage a website or have ever worked with a developer, you may have heard the term “302 redirect.” While it sounds technical, the concept is actually pretty simple.
A 302 redirect is a tool used behind the scenes of a website to temporarily send visitors from one page to another.
Let’s break down what that means and when it’s used.
Holly Michelle
3 days ago2 min read


Online Scams Targeting Business Owners (And How to Protect Your Business)
Running a business online comes with incredible opportunities but it also opens the door to people trying to take advantage of business owne
Holly Michelle
3 days ago5 min read


Why Photographers Need More Than Pixieset: Creating A Website That Gets Found On Google + Actually Books Clients
As a photographer, your website should do more than just display pretty images. .. it should capture your style, personality, and vibe in a way that attracts the right clients. A strong photography website doesn’t just showcase your portfolio; it sells your artistry before you even pick up the camera. If you’re relying on generic gallery apps like Pixieset or basic templates, you’re blending into a sea of other photographers. The truth is, clients don’t just book based on p
Holly Michelle
Feb 33 min read


SEO for Medspas & Aesthetics: Bringing In NEW Clients
In today’s digital-first world, medspas that rely only on word-of-mouth or social media are missing out on a huge opportunity. Your website is more than a digital brochure or placeholder, it’s your 24/7 sales person. When optimized for SEO (correctly), it has the power to attract new clients, showcase your expertise, and keep your appointment book full.nIn this post, we’ll break down why SEO matters for medspas, the key areas to focus on, and how the right website strategy he
Holly Michelle
Oct 7, 20253 min read


How Your Drag-and-Drop Website Is Hurting Your SEO and Credibility - It’s Missing Important Coding!
…yes, even your templates and drag-and-drop websites needs back end coding to properly perform with SEO and to stay ADA Compliant.
Your website might look great on the outside… but what’s happening in the code behind the scenes?
Holly Michelle
Aug 28, 20253 min read


The Overlooked Website Detail That Could Be Costing You Clients: Social Share Images
ou’ve spent time and money building a website that reflects your business. But here’s some questions most business owners never think to ask:
“What does my website look like when someone shares it on social media?”
“How do I change that preview image that comes up when I share my website on Facebook or in message?”
If the answer is “I don’t know” or “it looks like a random photo from the page..” …you might be losing clients before they even click.
Holly Michelle
Aug 27, 20254 min read


The Psychology of Color: A Business Strategy That Goes Beyond Design
If you’re a business owner, coach, or CEO building a luxury or service based brand, choosing the right colors isn’t just about looking good...it’s about converting high-end clients with intention. Using the power of PSYCHOLOGY. I've spent that last 6+ years studying psychology in different areas... Let’s talk about why.
Holly Michelle
Jul 31, 20254 min read


The Page Your Website Needs (But Probably Doesn’t Have Yet)
Your website could be broken... and you don't even know it. Broken websites = LOST SALES.
When people think about building a website, their minds usually jump straight to things like beautiful design, powerful messaging, and clear calls-to-action. And while those are absolutely essential, there’s one little powerful page that often gets overlooked...but can make a surprising impact: the 404 page.
Holly Michelle
Jul 17, 20253 min read


The Psychology of Sales: How Your Website Acts As Your 24/7 Sales Person & How To Boost Conversions
You’ve done all the things...posted on social media, created lead magnets, maybe even dabbled in facebook or Google ads. But your website? That’s the 24/7 salesperson most business owners overlook when it comes to conversions!
Here’s the truth: Your website isn't just a place holder...it's a powerful tool to build your brand and boost sales!
Holly Michelle
Jul 9, 20254 min read


Is Your Website Breaking the Law? Here’s What You Need to Know About ADA Compliance
If you’ve never heard of ADA compliance for websites or you’ve heard the term and thought, “That doesn’t apply to me" or "I don't know what that is... so I just wont worry about it..." then this post is for you!
Holly Michelle
Jun 2, 20253 min read


The Hidden Dangers of AI-Generated Website Content You Need to Know
#2 is THE MOST IMPORTANT!!! With the rise of tools like ChatGPT, Jasper, and other AI content generators, more business owners are turning to artificial intelligence to write their website copy, blogs, and even build entire sites. While this may sound like a quick and easy solution, relying too heavily on AI can actually hurt your brand, weaken your message, drop traffic to your website and cost you customers and sales! (I have a love-hate relationship to AI)
Holly Michelle
Apr 24, 20255 min read


The Best Apps/Tools I Use to Manage & Grow My Business and Build Client Websites
Running a web design business (and doing it with style and sanity!) takes the right tools. I get asked a lot about what apps I use day to day to manage my projects, content, clients and visuals—so here’s a quick rundown of my favorites. Whether you're a creative entrepreneur or just want to elevate your website game, these are worth checking out.
Holly Michelle
Apr 24, 20253 min read


Why Your Website Isn’t Getting You Clients... and What to Do About It
If you're a service-based business owner wondering why your website isn't attracting new clients, you're not alone. Many entrepreneurs...
Holly Michelle
Apr 21, 20254 min read
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