#2 is THE MOST IMPORTANT!!! With the rise of tools like ChatGPT, Jasper, and other AI content generators, more business owners are turning to artificial intelligence to write their website copy, blogs, and even build entire sites. While this may sound like a quick and easy solution, relying too heavily on AI can actually hurt your brand, weaken your message, drop traffic to your website and cost you customers and sales! (I have a love-hate relationship to AI)